Update your value proposition and personas

Update your value proposition

Too many sales and marketing leaders are still struggling with the mental shift of “the value provided yesterday, might be irrelevant today”.

We are facing dramatic change that we’ve never experienced before. This is a new frontier where the old rules no longer apply.

Pushing products and services without adjusting them to relieve of our customers’ new pains, will only result in annoyance and frustration.

Not the obvious adjustments, such as virtual meetings or delivery service. I’m talking about those that come from deeply understanding the new pains and behaviours.

Smart leaders will adopt a proactive approach to understand what these new pains are, what changes will occur and be ready to adjust their products, services and value proposition quickly to meet current and future customer needs.

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